The goal of this ROI report was to provide sales with an asset that would help potential customers (hospital system leaders) understand how investing in Abridge enterprise wide helps aleviate common painpoints in a clinicans daily workflow, ultimately creating a return on investment.

Once I received the brief and final draft of the report, I read through and pulled out areas where I thought I could create data visualizations to highlight key data points. I worked with the customer experience team to find out what the key takeaways were from this report and made sure to keep that in mind while I designing. Sales and the customer experience team was thrilled with the outcome, a colleague stated to me that she didn't know the information could look like this.

From the report, this expanded into a gated landing page, Google Display ads, and a social media asset used on Abridge's LinkedIn to promote the report.