While at the NYC based agency, Numero 11, I developed imagery for Nespresso which was then utilized on product display pages. I would recieve a brief from the Nespresso team indicating the coffee line they wanted to promote, and from there I would brainstorm a theme that would fit the flavor of coffee. For some of the coffee releases the themes felt quite obvious (such as pods for iced coffee, released in July) while others required more research (the winter collection featuring classic Nordic desserts).

From there I would take into consideration the intended theme, the time of year, and the Nespresso branding, and create a moodboard to pitch the visual direction. Once approved, in photoshop I would create a scene using pre-photographed Nespresso assets (coffee cups and machines) and stock images, adding shadows to make these images look as if they were taken in a studio.