I created these motion graphics while working at WhiteSpace Creative, an ad agency in Akron, Ohio. WhiteSpace Creative had recently undergone a brand overhaul and wanted to showcase the new logo across social media accounts.
I chose from a list of (sometimes quirky) national holidays and designed a 10-15 second motion graphic sequence involving the new logo. Working closely with the creative director and mid-level designer, I sketched my ideas into a story board and pitched the sequence. All elements within the gifs were drawn by myself in illustrator and brought into after effects to animate.