Abridge held an all company off-site meeting in February 2026. For this project I created a logo and the subsequent event design. I worked with the Chief Operation Officer, Julia Chou, and her team to understand the overall goal of this event and designed a logo to embody that. Julia wanted this meeting to encourage forward thinking and to generate excitement for the upcoming year.

From my time at Abridge, I understand that simplicity is key; succinct and unfussy storytelling, right to the point. Knowing that, I decided to keep the logo quite simple, using one of our brand shapes as a nod to forward thinking. I thought we could use motion to bring this logo to life; the stage design allowed for a lot of exploration in this area.

I worked with an external production team to bring this project to life; coordinating print files, managing project timelines, and working within budget constraints. This project was a great practice in learning when to push back on timelines or visual proposals to ensure the project aligned with brand standards as I was the singular representation of the brand team.